I'm launching Loglesk

Hey friends 👋,

Six months ago, I worked a full-time 9-5 job at a big tech company (as developer/data analyst), doing boring tasks, answering endless emails, and sitting at meetings etc. but now…

Spoiler: I still work there. 🫠

But now the situation has changed.

Idea #

I always wanted to build something of my own. A tiny SaaS product that didn’t need millions of users, just enough to make it worth building.

Before I did it, I spent years working as a data analyst.

My days were filled with dashboards, funnels, events, conversions. I used Google Analytics, SQL queries, and spreadsheets. And I saw the same story repeating over and over again:

• People overwhelmed by metrics that didn’t matter.

• Clients who just wanted to know “How many people visited my site?”

• And clumsy tools that tracked everything… while respecting nothing about privacy.

I came up with an idea to build something better than Google Analytics. Something smaller, more focused. I was obsessed with the idea of simplicity — it should be something like Google Analytics, but stripped down to what really mattered. No bloat, no cookies, no creepy tracking — just a simple, easy analytics tool for indie hackers, devs, and bloggers.

There are of course many simple analytics tools, but they are either slow, buggy or inaccurate (majority) or too expensive (Plausible, Simple Analytics, Fathom, etc.) — all of them, even for small use, are more expensive than a small VPS server.

You can of course host yourself, e.g. Plausible, but let’s be honest, who wants to do that? And besides, the self-hosted version doesn’t have all features and is less accurate, e.g. it doesn’t filter out bot IP addresses.

So I decided to scratch my own itch.

Building #

But coming up with an idea is easy. Doing is hard.

I made a decision:

I’d stop waiting for the ‘perfect time’.

There wasn’t going to be one. I started waking up at 5:30am every morning. Before my day job, before emails, before the world got noisy, I opened my laptop and built. Even if I only had one hour. And after my full-time work, instead of scrolling endlessly social media or watching Netflix, I was making task schedule, thinking about solutions and reading docs.

Was it easy? Not at all. 😮‍💨

Was it worth it? Of course! 🙂

Over the past 6 months, I built and launched a fully functional, cookie-free web analytics SaaS — completely as a side project.

Recently I also started writing a bit about Loglesk on social media and the first users started to appear. Not many for now but they are real, they use my app daily and they are happy with it.

This story isn’t about overnight success. It’s about small, consistent effort. And this is just the beginning of journey.

We’ll see what happens next.

If you’re sitting in a boring 9-5 job, and you dream of building something of your own… Start small. Wake up a little earlier. Write first line of code. You don’t need funding. You just need to start.

In the next issue I will write a bit about the tech stack I’m using and further plans for the development of the Loglesk Analytics.

Until next time,
– Tom Antok